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Ice bucket challenge

Once upon a time, pouring a bucket of water over your head was a process that was followed to disown a person. I have seen in many Tamil movies, when a son or daughter does a thing that a parents do not like say, a love marriage or helping the villian the elder member of the family will pour a bucket of water over their head and they say that they have disowned that member of the family.
Later the same process was used to cool down oneself. when there is too much heat (you can take it in what ever sense you want) in your body then people pour a bucket of water over their head. Today this process has again become famous and it is also enhanced too!!!  This time the bucket of water is ice cold but people say it for a good reason. They say it is to create awareness of a non profit association to collect funds for Amyotrophic Lateral Sclerosis (ALS). So this new modified process is called “ALS Ice Bucket Challenge”




Within 24 hours of being challenged, participants are to video record themselves in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. The bucket is then to be lifted overhead and poured over the participant’s head. Then the participant can call out a challenge to other people. In one version of the challenge, the participant is expected to donate $10 if they have poured the ice water over their head and donate $100 if they have not. In another version, dumping the ice water over the participant’s head is done in lieu of any donation, which has led to some criticisms of the challenge being a form of slacktivism.
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This challenge has been taken by Obama, Clinton, George Bush, Microsoft CEO Satya Nadella and many more important personalities. This process has completely gone Viral. Many people have been taking this challenge but has not donated any money.

Update: This tweet was deleted, but the text remains:

The ice bucket challenge is stupid. Sure, you’re raising awareness. But if you really wanna make a difference, skip the ice and just donate.

— ĸeℓѕeყ (@k_silverberg)

I searched the internet to find the process to donate this money but unfortunately i could not find the process of money donation to the ALS foundation. Many people has taken this as fun and without their knowledge they are creating awareness to ALS. Do you know what is ALS?

It is disorder that causes muscle weakness and atrophy throughout the body due to the degeneration of the upper and lower motor neurons. Individuals affected by the disorder may ultimately lose the ability to initiate and control all voluntary movement, although bladder and bowel function and the muscles responsible for eye movement are usually spared until the final stages of the disease

Be it for fun or they are creating awareness or it is new donation process, it has completely gone viral across the counties including India.

It is really merger or different management processes like MLM, awareness, advertisement, donation and Fun.

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