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Digital Transformation – 3

You can read the first and the second part of this article from here

DX Facts

  • 27% of senior executives rate digital transformation as “a matter of survival”
  • About 88% of digital strategists and executives stated that their business or company was going through a formal digital transformation effort.
  • Only about 25% of these businesses through had planned out a digital customer journey as a part of the digital transformation process.
  • About 42% of the strategists were found to state that they have not done a research on the customer journey but were making an investment in new digital channels and methods.
  • Now, about 17% of the digital leaders are in the process of studying the digital customer journey.
  • Also, about 90% of the businesses lacked needed and suitable digital skills.
  • The amount of data that is now being stored digitally keeps doubling every 18 months.
  • About 90% of jobs will need information and communication technology-related skills
  • It is a fact that 62% people across the world are more likely to engage with brands that club social media content into their properties.
  • A third of senior marketing leaders believe that their company will becomes known as digital business in five years
  • 71% of digital maturing companies says that they are able to attract new talent based in their use of digital.
  • 51% of senior executives believe it critical to implement digital transformation in the next 12 months
  • More than ⅓ of CMOs say that digital marketing will account for 75% or more of their spending within the next five years
READ  Digital Transformation

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